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Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.
The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.
Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.
The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.
Trials and difficulties are two factors which a developing entrepreneur is always expecting to meet. There is not a person who does not face challenges in life. Lucky are those who become entrepreneurs with their rich faces. Rich faces do not takes talent with them, for talent to overcome there are lot of difficulties and challenges to be faced. There are lots of business chances for people to show their entrepreneurial skills. One has to look for these chances and jump into it. With these opportunities, you can get your business off the ground.
Now days it is difficult task to get into market if you are one of the competitors of a big corporation. But this does not means you have to back up, all you need to do is get in touch with right people who would help you in succeeding in world of entrepreneurship. There has been increasing demand of home based jobs and there are many people who are jumping in this field. With entrepreneurs same case applies, there are many people realizing that home based business is ideal way for an entrepreneur business.
If you are facing financial problem regarding funds, then it is not issue to matter as there are many financing companies who would lend you money for your business rolling. But you should know how to get these funds. You need to deal with financial company by showing them your business plans and projected financial statement. You should convince them and show your business is a good investment option. There are many financiers who are attracted towards these home based businesses of entrepreneurs. With these plans they are able to analyze their return of money. You can land your business on ground easily with these plans but just make careful you are not victim of high interest rates and service charges.
It is essential step towards your success to know how entrepreneurs campaign their business. You should know the different entrepreneurial techniques involved in your business. Ventures faces lot of problem, so it is better you learn the techniques and research on different aspects before you go on it.
Home based businesses have its bounding too. They have problem in gaining customer and also gaining popularity. There are many people who fail and quit this job. All you need is to have strong confidence and good will power within you to continue this business. The first year of operating this business would truly test all your skills and patience too.
You should careful study the reaction of people towards different things. Ventures success does not lie in their product, but sometime also the way they are sold. You should study the people or community around you and understand the different aspects of them. You should deeply study and analyze the value of people thinking.
In conclusion, gaining success in entrepreneurship world is not easy. But once you get start with the small home based business, you might find your way to get success. Wish you all the best!
James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.
He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.
The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.
To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.
She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.
The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.
Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.
Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.
SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.
As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn
Web hosting providers are able to offer business entrepreneur a number of different things when it comes to their Website hosting. Sometimes, Website needs better hosting types for its videos, since a faster connection will allow faster downloads and more consistent flowing. When it comes to web host for streaming videos from Internet servers, there are several important things that user will need to keep in mind. First, an entrepreneur will want to choose a web hosting service provider that is reliable. This is important because no matter how fast the connection is, if it keeps cutting out an entrepreneur will not be able to upload or download what they want to accomplish.
It is also important that the entrepreneur knows disk space and bandwidth limitation when it comes to their Website hosting. Actually there is a limitation on the amount that can be downloaded. When it comes to a web host flowing video from Internet servers, it is very important that if the user notices anything slow of unnerving about the process that they talk to their web host if there is any type of problem.
If an entrepreneur is curious about what type of hosting is suitable for video Website, there are certain options available, and their advantages are almost limitless. For some people, that change shape will be the fact that there are news videos available. For others, it will be the highlights from sports games and races or fights. And still others will be curious about the ever expanding world of online gaming business on the Internet. Even many business entrepreneur building entertainment videos Website for more profit.
This can change from place to place and while controls can be put on the system in order to block certain sites, it will also be important that there are discussions that take place in order to determine what, if anything, will be blocked, this way if anyone ever cannot access something they know why.
Searching for reliable web host on the Internet is not very difficult. All an entrepreneur needs to do is access the search engine of any web browser. From here it is very easy to type in what they want to look for. This will be important if the user want to get reliable web host for the Website. The entrepreneurs do not need to think they will be overcharged by their web host, because this will not happen. If the bandwidth and disk space or other resources used in a right way entrepreneurs do need to pay any extra charges for its specific use, but if they are not then the entrepreneurs need to be aware of what they are getting into.
Many people every year attempt to achieve success with an online business. They grab a domain name, throw a hastily made website online, and then become frustrated when they don’t achieve success quickly enough. They blame it on falling for a scam, or that online businesses don’t really work. The truth is, most times it is because the person never worked on growing as an entrepreneur; they never worked on developing an entrepreneur mindset.
When you are working for someone else it is easy to think of your workday falling into a certain set of work hours. You go in, put in your time, and when the workday is done you put your job behind you until the next day. When you have an entrepreneur mindset you are constantly working on your business. Even when you are relaxing at the end of the day a part of your mind is a work on building your business.
One way you can capitalize on that kind of attitude is to develop the habit of goal setting. When you have specific goals and objectives that are clearly defined your subconscious mind can go to work making those goals a reality. When you approach your business without goals your subconscious mind is unfocused. It jumps from one problem to the next with no end result that it is working toward.
Another important part of that mindset is to understand that in order to succeed you must be willing to put in the time and do whatever it takes to be successful. While it would be nice if the claims of earning a 6-figure income while working part-time were true, the reality is much different. It is possible to build a good income, and eventually reduce the number of hours that you work, most successful entrepreneurs put in some long hours when they are first getting their business up and running.
You should also be willing to spend time each and every day growing as an entrepreneur. This means going beyond merely learning the daily tasks you need to accomplish. It means working on building your knowledge so that you understand not just what needs to be done, but also why you need to do every task that you do. The more you understand how everything works the better able you will be to innovate and move your business to a higher level. In an environment that is constantly changing, it is the people who understand the business that are able to quickly adapt to those changes.
Having an entrepreneur mindset helps give you the drive and the focus to not only succeed, but to build a business that remains successful into the future. Without that mindset you might achieve short-term success, but is your attitude and willingness to do whatever it takes that will ensure your success going forward. Growing As An Entrepreneur
Information is much easier to gain access to nowadays because of the continual advances in technology that are going on day after day. The expansion and swiftness of the Internet is a central example of how technology has revolutionized over time. The Internet is proving to be the most suitable and resourceful place to find information and expand your business.
So why do so many people still fall short to achieve results?
Anthony Robbins is one individual who provides a ton of valuable knowledge (hence the reason he is very successful). He says that the reason why so many people fail is because of the excuses they create. He calls them limited resources. These limited resources (excuses) owned by the majority of people consist of:
Not enough money
Not enough time
Lack of personnel
Not the right technology
Not knowing how to plan or inadequate planning
Lack of quality leadership
The mass majority of business owners blame their failures on a lack of resources. But let’s look at some of the most successful entrepreneurs and leaders:
Bill Gates: Bought MS-DOS for $50k and sold it to IBM for over $50m
Richard Branson: Billionaire entrepreneur. Started a student magazine and selling music he liked in his garage – creator of Virgin)
Steve Jobs: Co-founder of Apple
Oprah Winfrey: Unfavourable circumstances during early childhood – Now a role model and inspiration to countless people especially African Americans simultaneously hosting her own talk show)
Lance Armstrong: Won the Tour de France 7 years in a row after beating testicular cancer
Mark Zuckerberg: Co-founder of Facebook. Originally designed as a network so only college students could interact, share photos and videos. Now it is a worldwide phenomenon
They used their characteristics, positive attitudes, past experiences, took action and have now created much more resources. There is an abundance in available resources waiting for us all to make use of. Successful entrepreneurs and leaders do not believe in limited resources.
It is no one else’s fault if you are letting your emotions, your mindset, and your stance prevent you from taking action. It’s your responsibility to be successful. Your life has an incredible calling. It’s time for you to wake up and capture the opportunity. Rather than worrying or complaining about information overload, how about think about how lucky you are to have all this information and knowledge right in front of you? The majority of people in the planet have no chance of achieving what you can because they have no Internet access!
Being an entrepreneur is the VEHICLE for which you create financial freedom and to “drive” anywhere you please to do anything you want. You either face the challenges or run away back to the drone known as the rat race.
You are the leader you’ve been looking for.
Life is always forcing people to do many things, like the world these days, the economy in different countries have different situations in which people work in different ways. Sometimes people want to be independent because of the environment where they live, and they may need loans for their own account. So if you are self-employed, such as a contractor or a freelancer, then entrepreneurs loans are designed specially for you. In today’s ever-growing needs of yours and at the same time due to lack of resources to meet them, you get worried. Also, if you do not have a good credit score in earlier times, adding to concerns. It can happen to anyone despite of their salary.
Self-employed loan is a short term loan and they are there to help entrepreneurs. But very often, self-employed is difficult to demonstrate to lenders because of variable monthly income. But at all times have their own problems in their businesses on their own loans, self-employed workers are there to help and support.
Self employed loans are small term loans, so if you are self-employed and looking for the proper settlement of cash, these loans are for you. You may pay any tax burden and desires as the payment of unpaid household bills, food expenses, tuition fees, collection fees, fixed costs, and small travel expenses, which are few examples of the charges the same regardless of the costs that you may need auto loans are there to help employees.
To establish financial imbalances, self-employment loans can be easily done by self employed people. This funding source may be easy to take care of your financial needs at home. You do not even have to go through any credit checking process because it accepts the application of all borrowers, irrespective of credit record. The presence of arrears, defaults, bankruptcy, foreclosures, CCJ, late payments do nothing to insult.
Just get used to the ease of online application method. Do not move from the comfort of your home or office. The loan you are looking for will be sent directly to your account after obtaining approval. The applicant can apply for low cost and very lucrative business loans to persons with proper research online.
An entrepreneur does many wonderful things. In fact, many people are amazed with how the entrepreneur’s mind works. But for some who have not taken the plunge, there is some wonderment….some real curiosity….and for some of us, even some questions about successful entrepreneurs morals and integrity….But for most onlookers there are two important questions to ask. How does an entrepreneur become successful? And most importantly, do you want to be a successful entrepreneur too?
First of all, an effective entrepreneur should have great ideas. And then you need to test those ideas…You have to research to be able to make an informed judgement about whether your business idea is feasible. It really is critical to do this investigation, and in many cases its not necessarily a tedious task…Once you have gathered all the needed information, you can decide whether to pursue the business idea now, or simply file it and do it in the future.
The projects undertaken by successful entrepreneurs are normally done in a very careful manner. Research about Demand is a very important aspect to help determine business feasibility. Saturated and established markets can be a big no for entrepreneurs because their aim is to earn more money. Entering a saturated market can be suicidal (unless you have a very unique selling proposition), because of the extreme competition.
If you want to become a successful entrepreneur, you have to work on some concepts such as ROI or return on investment, compounding capital, economy of scale, speed of business returns, and many others. You can’t work your way to success if you dont know these concepts. So you have to study and continue your learning. If you have the opportunity to study a business related course, do so. Gaining knowledge, skill and education, can only help you to succeed in the business world.
According to many expert entrepreneurs, education is not enough. As an entrepreneur, you must have the right attitude and qualities. Now what are these attitudes and qualities? Firstly, you have to be hard working. You have to be willing to work many hours of the day or night especially if you’re a beginner. Almost eighty percent of your time will be allotted for encouraging customers or subscribers. In the case of an internet business, you have to attract a lot of traffic to your site otherwise, your business will fail.
Secondly, you need to be a risk taker. Most entrepreneurs are not afraid to take risks. This does not mean that entrepreneurs enter the market with their eyes closed hoping for success. Entrepreneurs are willing to take risks especially if after a careful study they can see high chances of success. Not many individuals are willing to take risks because they are afraid to fail. But you see, an entrepreneur learns a lot from past failures. It’s all part of life and so you should not be scared. Its also important to be organized.
Tips For Mom Entrepreneurs To Get Down To Business
If you’ve ever attempted to get anything done with a toddler around, you know it’s no cakewalk. It’s a challenge to do the dishes or the laundry (shower, anyone?) let alone actual, potentially lucrative work. Here are 5 ways that you can get down to business, even if it means doing these things between phone calls, diaper changes and mealtimes:
1-Find a need and fill it
Stop staring at the competition. Dont take someone elses idea or existing business, tweak it, and try to call it your own. Take a look at your life, your needs, wants and desires. Ask yourself, what would make your life easier? Find out how to help your friends do X if you have created Y? Filling a void in the market is, in theory, a cinch. Fill a need stop procrastinating. And not by thinking about it, talking about it or dreaming about itdo it
2-Create A Plan Of Action
Do not write up a business plan. Dont even Google the words “business plan.” Mom entrepreneurs dont have time to put together a lengthy, heady write-up of profits, losses and EBITDA (wha? Take a pen and write out your plan. Get the gist? Then dive in. Try things out. The more you work on your business idea, the more thrilled you will be to see it in actionand it will keep you building.
3-Work With Your Kids, Not Around Them
Stress being the killer that it is, skip it altogether. Dont fret the childcare or sweat the pick-ups/drop-offs. Incorporate your childs schedule into your work day. Teach them to play the Silent Game while youre on the phone. Have them create something you can hang in your office. And when that noisemaker screams during your conference call? Skip the embarrassmenta whole lot of people also have kids.
4-Embrace the web
The interwebs are your friends. You don’t have to get hooked into social media like facebook and twitter, but don’t stay away either. Make sure youre connecting with folks who can help you along in your business. Find local groups like The Founding Moms where you can meet up with fellow mom entrepreneurs face-to-face. Grow your network who will, in turn, help you and your business grow.
5-Meet up with fellow mom entrepreneurs
Theres nothing like meeting someone in-person. You should embrace the web and all that it has to offer. But, get out of the house. Not only will it bring you great joy to smile at other human beings, but your kids will appreciate staring at new walls, too. Tell us your trials and tribulations of being a mom entrepreneur, then shake hands with like minded people and know your not alone.
Youll thank yourself.
New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And thats a shame: If someones spotted a great new category and successfully built a web presence, heck, that someone shouldnt find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.
With that in mind, I offer up the following tax and accounting tips:
Tip #1: Dont Incorporate
A true corporationwhether a C corporation or an S corporationsaddles your business with more complicated tax accounting and a bunch of state filing requirements. You dont want to deal with this redtapeor at least not until youre profitable.
Instead, operate your business as a sole proprietorship. If youre concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.
Tip #2: Start Your Business Before Making Investments
Expenditures you make before youre actually in business-in other words, before youve got a business license and before youre selling or trying to sell your stuffarent very deductible.
Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.
What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.
Tip #3: Automate Your Bookkeeping & Accounting
By lawand some people dont know thisyoure required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.
But you ought to go one better than simply using desktop accounting software. Make sure that youre taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.
Tip #4: Hire a Payroll Service Before Hiring Employees
Many successful ecommerce business owners can run their operations without employees. And if thats true for you, hey, congratulations. If and when you do need employees, however, dont try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.
These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.
Tip #5: Consider S Corporation Status After Youre Profitable
Ive written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.